The Law Company “Pravochyn” has been in the market for years, but its logo and corporate style have not been paid enough attention so far. The Studio has developed a new logo that became the successor of the old one, as well as created the elements of the company’s corporate style for its promotional products.
The updated logo of the company has become more modern and “humane”, but it has still preserved some recognizable elements of the old one.
Te old logo was created in dark blue, and the combination of letters in the logo could hardly be considered harmonious.
In the new logo we have preserved the characteristic element of the intersection of letters, kept the general shape of the logo (a square) and the ampersand. And at the same time we have added some dynamics to it by inclining and cutting the grapheme, refreshed the colour scheme and moved the abbreviation to the “background”.
In addition to the standard version of the logo, a horizontal one, which can be useful for placing on elongated objects and surfaces, has also been offered.
We can quite easily link the logo and a slogan or any other text, if necessary.
In addition to the logo, the Studio has also thought of the variants of how it could be applied in practice and executed the set of business documents and promotional products: from business cards and letterheads to promotional brochures and sugar packets.
When creating the brochure, the company tried to get rid of conservatism typical of law firms and concentrated on the current trends of makeup.
The company likes paying attention to unexpected things. This has been the first law company in our experience that has branded sugar packets.